This will be a very quick blog post just to address a growing trend I’ve noticed. It started with the wave of prominent bloggers getting hired by EMC for the vSpecialist team. With the recent VMware vExpert 2010 awards, this trend has gotten even bigger. What is the trend? The trend I’m seeing is people starting blogs just to get attention in the industry.
Of course everyone wants to be noticed in their industry. I understand that. I respect that. I want to be noticed in my industry, too—there’s nothing wrong with that. But I cannot stress strongly enough that if you are starting a blog simply to make some noise in the industry, maybe win an award, or get hired by <Insert Company Name Here>, you are blogging for all the wrong reasons.
If you’re going to blog (or tweet), do it for the right reasons. I mentioned this in my recent chinwag with Mike Laverick. The successful bloggers are the bloggers who blog because of their passion for the topic(s) about which they are blogging. Consider some of the well-known and well-respected bloggers out there:
Why do these guys blog and/or tweet? Well, I’m not privy to their thoughts, but what I get out of their writing is that they are passionate about their topics. That passion comes through in their writing, it infects the readers, and their popularity grows. But I don’t think they started out with the intent of becoming popular or well-known. They started out because there was a topic that they were interested in or knowledgeable about and for which they had a passion.
So if you’re going to start a blog, fine. Do it. It’s fun (hard work, but fun). But be sure to do it for the right reasons.
UPDATE: If, for whatever reason, I didn’t list your name above, it doesn’t mean anything! Those names just jumped out of my head as some of the many virtualization-focused blogs that I follow. In addition, I know the writers of these sites on a more personal basis than the writers of most other sites. There are so many other excellent virtualization sites that I would be remiss to try to list them all. I’ll leave that to Eric Siebert!
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Scott, I think this is some very sound, sage advice. However, I do think blogging and tweeting are two fundamentally different things and cannot be compared in the same context of your article.
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Hey Scott – I rarely comment anymore on a blog post, partially for the reason you very clearly articulate.
Unfortunately, it seems to me, that the majority of tweeting/blogging out there is all about self aggrandizement. I think that is why we see all those Tweet fights and Blogger hissy-fights going on in our industry. (They often remind me of grade school play ground arguments.)
I think most forget the simplest of facts – it is not about us, or our company we work for – it is about the customers we serve.
That is why I still read your blog.
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I beg to differ. It really shouldn’t matter why somebody is blogging. As long as there’s good information on the blog, it’s valuable for everyone, right?
Why are we dealing with technology anyway? Because it’s our job. I surely don’t do IT for the fun of it.
I enjoy reading blog posts where you can see that the author is well into it and I don’t say you can’t have fun in your job or that it’s bad to have fun but it surely ain’t mandatory.
So if somebody starts a blog because he thinks he can gain popularity in the vScene, hence make more money than that’s totally fine with me. There are no wrong reasons to share knowledge in my eyes. -
I remember Jason Boche touching on that when he spoke on blogging at the VMWorld vExpert gathering last year. Listening to him and Steve Kaplan speak on blogging is what inspired me to quit thinking about it and finally start my blog. You were also a big help in providing me some pointers there, thanks.
My site will never be the draw of yours or the ones you reference above, but I love discussing technology and enjoy the outlet.
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I agree wholly, though I do find that some of the apprehensive bloggers who may not initially be blogging for the right reasons (not for lack of passion, but for lack of ‘comfort’ blogging) eventually may grow in to it, and become better writers as a result.
You can work at, and fake good writing skills, but faking passion tends to be a little harder.
Keep up the good work rockstar
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Amen. It isn’t a popularity contest, but you will become popular if your writing is good, your enthusiasm for the subject shows in your writing, and you write regularly and roughly on-topic. You’re right, it’s hard work, but like most things it gets easier with more practice.
As for getting hired because you blog, I don’t know anybody who has been hired anywhere solely because they blog. A blog can help emphasize your excellent communication skills, and your enthusiasm for and knowledge of a topic. But you have to have those things first.
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Spot on Scott.
What got me started:
- Sharing my experience and knowledge and learning from other people comments!What keeps me going:
- Great comments / discussions that are part of many of articles these days. I get so much appreciation in return.Another thing that I also stress is that some bloggers are recruited by vendors, not all of them. Part of the reason is visibility, but the primary driver from my perspective is the fact that many of them are really smart guys and they know how to explain things. They know what people like to hear/read, and that is worth a lot.
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I understand your point, Scott, but I don’t know that I’d go as far as to suggest that people shouldn’t start a blog, regardless of their motivations. There are many things that someone can do (let’s use writing a novel for instance) where the end result can have benefits to both the person doing the work, and to the people who get to experience that work. As a consumer of good novels I’d like to think that I am pretty discriminating about the ones I choose to purchase. I may feel that the people who wrote those novels out of a love of writing and a passion for a subject are producing better books, but I’m not going to tell someone they shouldn’t start writing a book just because their initial motivation is something other than passion. Who knows how that book turns out in the end, right? And besides, we all know some horrible novels (ahem, Twilight) that have done pretty well by their authors, so why not try? The audience is a fickle creature and will quickly let you know how they feel.
I’m not close to being in the same league as you and the other bloggers you referenced, but I enjoy the process of creating and sharing content very much. Hopefully my experience and background color the information I present in a way that the readers enjoy as well, but that’s up to them.
We are better off for all that we let in. The more voices the better.
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Why are you always whining about something or other? Now you’re whining because you feel that not everyone who got vExpert deserved it because they don’t have the same motivator you had for blogging.
Along those same lines, apparently money is now your motivator, since the only thing you blog about these days is EMC; just look at the most recent “Storage Short Take”, 8 of 9 bullets are about EMC. Go back 6 or 8 months and you actually took NetApp seriously, instead of the stereotypical EMC response to anything they have to say that’s been happening.
There’s only one reason anyone blogs and/or publishes anything: recognition. If you don’t want the attention you wouldn’t do it. If you don’t care if others read, what’s the point? If you really blogged just to share your passion you wouldn’t make snide posts like this one and would instead stick to technical topics. Instead you feel like your medium is being diluted by the masses and have to whine about it.
When was the last time you did a technical post? When was the last time you posted something that wasn’t marketing drivel for your new employer? Remember your first post (in 2005, ::sigh::, time flies), think you’re still living up to those three promises in the last paragraph?
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Agreed.
I started about 4 or 5 years ago after searching the web for some info and finding it on a blog.
I got talking with the blog owner and he gave me an author account on his
site. I then started logging so I could share my knowledge and potentially help others.I get a kick out of sharing and learning.
Nigel
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I completely agree with you. I started my blog because I love to talk about blade servers. I met with a CEO the other day who said he was afraid he would not have time to blog. I told him, when you are really passionate about a topic, it’s not a burden to blog – you look forward to finding new information for people to read about.
I’ve considered starting up a blog that’s virtualization focused so I could get the attention of the vExpert crowd, but realistically, I don’t think it would be any good. I don’t have the same passion for virtualization as I do for blade technology. I strive to be proficient in discussing virtualization since servers are moving more and more toward that technology, but I don’t ever think I’ll be blogging about it.
Thanks for the post!
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it is very sad you (bob) use a post like this to attack Scott.
Even if the content of his blog has changed that does not make it less valuable.
When your jobrole (life) changes so will the topics you write about. If you join EMC, or any other vendor, your articles will in its turn naturally shift more towards the products you are exposed to daily. Seems to be a natural shift doesn’t it? Can’t expect someone to write about something he is not exposed to.
What is really the problem here? The fact that EMC was smart enough to recruite many of the top 20 bloggers? if that is the case, again no one is stopping NetApp from doing the same. (Having a decent social media strategy is actually import these days!)
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I’d just like to chime in and say that I have to agree 100% with you Scott.
I started blogging a few years ago because there was something I wanted to put out there. I certainly didn’t do to it to get myself noticed, its not in my nature to be self-promoting (its a British thing). I made a conscious decision not to have a twitter account, as I felt I wouldn’t necessarily add a great deal of worth to the crowd.
I think all of us in the IT industry, especially those of us who make the effort to follow industry news, suffer from extreme information overload. You just have to look at the long list of sites that are aggregated on Planet V12n.
If you want to start blogging, you really have to figure out why and what your going to concentrate on. There are already plenty of great sites that cover the breaking news when a new product or patch is released.
I’m really saddened when I hear “start blogging and you too can become a vExpert”. -
If your point is that starting a blog doesn’t equal immediate success, then I totally agree with you. I just don’t like to be the one to tell people not to do something, whatever their reasons are. If they are happy, I’ll be happy for them.
I’m not disagreeing with your premise. I might not encourage someone to start a blog, or write a book, but I don’t think I’d actively discourage them either.
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Scott,
Thanks for your post…it’s inspired quite a…uhhh, response! While I agree that you should start, and continue, to blog because of a passion for the technology, I have to agree with brownsauce in stating that it shouldn’t matter what your motivator for starting is. If you are passionate about the material then you will continue beyond the first few posts, if not you will fade into oblivion…perhaps the community at large will benefit by the post(s) you made, either way there is nothing lost by trying….and there is definitely no wrong reason to share information.
As for getting hired solely for being a blogger, I don’t think (or hope!) that happens. But I do think that, depending on the agenda of the employer, the difference between two candidates with equal technical merits may be their “voice” in the community.
While I don’t think ill of you, or EMC (or Chad at EMC specifically), it’s not beyond comprehension that EMC hired as many of the top 20 bloggers as possible simply because of the reasons that were pointed out by Duncan…having such a large following, coupled with the natural shift in focus due to a job change, leads to more mind share for EMC among the followers of said new employees.
That being said, I don’t believe for one second that was the motivation behind Chad’s recent hirings….he’s just crazy like a fox and realized that people like you, and fellow bloggers, have that passion that can not be trained into someone, but is so invaluable to a manager, and any company, regardless of product.
Many companies could learn volumes from Duncan’s comment to Bob that “Having a decent social media strategy is actually import these days!”, I think far too few companies take it seriously, especially considering how many sysadmins get information from bloggers such as yourself.
Hope to hear many more great things from you,
Andrew
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While I certainly agree with the general theme of your post but I don’t believe there is anything wrong with promoting yourself or your knowledge of a specific topic(s). I only started blogging a few years ago when I tested the job market and realized that personal networking and Internet presence can mean the difference in getting that first face to face interview or introduction.
I guess that success is a relative term specific to every individual. I feel successful on two fronts. I’ve learning a great deal about hosting, Linux, PHP, WordPress, MySQL, etc, but I’ve also met a very large number of folks from all over the globe. I even managed to help a few of them along the way.
In this context I would equate blogging to visiting the gym. In the few weeks of spring you see a lot of new faces around but as the weeks go bye you start to see fewer and fewer of them until the only folks you see are the regulars. The people that are dedicated enough to keep coming back and putting forth the effort like yourself Scott.
Cheers!
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For what it’s worth – speaking for myself (it’s so weird to read stuff where people talk about me – I’m just a dude, and put on my pants one leg at a time like everyone else), I’ve never hired a blogger BECAUSE they are a blogger.
The best blogs are written from a source of passion. If I look back at my own blog, the ones that I think are the best, the ones that have the most community value, the greatest ongoing number of comments and hits…. They are also the ones I can remember thinking in my heart “this is really cool!” as I was writing them.
Sometimes, it may come off as a vendor commercial, but working for a vendor, sometimes the really cool stuff I feel passionate about is the stuff I see in my day-to-day life. I do it on my own. No one asks me to do it. Conversely, sometimes, it’s purely in the VMware space – because I’m a true believer and think there’s some really, really cool tech that impacts people there. If I worked for VMware, perhaps people would critique that too.
But back to the “hiring people because of their blogger persona….” Let me break this down from my perspective.
When I look to hire someone, passion is one of the most important qualities I’m looking for. Passion powers us as humans. It enables us to do superhuman feats (whether you’re climbing a mountain, competing in the olympics, writing code that will change the world, installing stuff, working on marketing or sales – whatever).
Yup, at EMC, I have hired a lot of prominent bloggers – but you folks don’t see the full picture – we hired 75 people in Q1, we’re hiring another 48 in Q2 then likely another 39 in Q3, and then another 50 in Q4. The skillset needed is crazy narrow, and the talent pool is remarkably shallow.
Scott can vouch for this – in the “new vSpecialist hire onboarding” (we’re on class 002 right now), the number of people who are “bloggers” is actually a minority. To the blog-o-sphere/twitterati, it’s the center of the universe, but it’s not in the real world.
Look, the impact to me, purely from a “hiring leader” standpoint at a large IT leader is very basic. You can read passion in a blog. You can see from popularity one of two things – they spout incendiary crapola (and gather the nutbars) or they produce value. You know value when you see it. You can get a sense of someone’s communication skills. It’s much more powerful than a resume to get a sense of someone.
(BTW “nutbar gatherers”, I’m not interested in you. You can work for the other guys)
Passion, proven ability to produce value, good communication skills – think about it – that’s a killer set of things to have in someone you want to be part of a team with similar shared values.
@bob – man, I know you’re likely going to disregard my comment based on something (I don’t know what). Its not likely the contents of my words.
That was a zero class comment, and Scott deserves better. It’s also totally off base. I know Scott personally as a human being, and he does not post (and neither do I, nor the vast majority of the people in the community) for “recognition”. I’d ask you to apologize, but I don’t get the sense you’re that kind of individual.
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Scott:
I hear what you are saying, but I think in the long run, bloggers who don’t really bring anything to the table will fall by the wayside. I agree with @brownsauce that why someone initially starts blogging may be less relevant than what they have to say.
The flip side of this is that I believe that there are a lot good folks out there who could bring a lot to the table, but find the whole blogging thing intimidating and a post like this, from someone respected in the blogging community might simply make blogging seem that much more daunting. For those folks, perhaps it might be helpful to hear why you follow the folks you read on a regular basis. I know you mentioned passion in the original post, but that’s kinda a squirrely concept to nail down.
Regards,
Omar Sultan
Cisco -
I agree with 95% of your post. You should always do stuff for a passion and some of the greatest blogs out there are done by people who love the work and are therefore willing to use their spare time testing things, answering peoples questions and speaking at VMUG’s etc. But as someone stated there will always be some part of self promotion, personally mine isn’t for a better job etc but that by blogging and helping I can grow myself and become better at my job. To become a vExpert you have to really know your information obviously and be very good at what you do. I think the people with passion will do the better more accurate blogs and therefore gain the accolade whereas the people who do it because they think they’ll get a better job will soon lose motivation or give up at the first hurdle because of this lack of passion for the job/technology/community.
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Scott thanks for such nice post.. i really wondered how u people find time to blog but now i knw the answer its pure passion.
secondly i have always considered blogging a way to share ur knowledge with others rather than becoming but dont how this changed into more of celebrity phenomena..
Now that you have mentioned what a real blogger is, i can distinguish who a good blogger is .. and who is a popular blogger
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I’ve gone thru the comments, most of them are very interesting, one pretty harsh thought, anyway if I would have to retain one single thing out of Scott’s article, I would say If you do something do it with PASSION!
Being myself a passionate kind of guy helps me a lot to achieve things in my personal and my professional life.
Again personally, I’m sure without that passion, I wouldn’t be here reading all the comments and writing my own. Actually I wouldn’t blog at all…
Personally having my blog posts published on Planet v12n is intimidating and it makes me to think twice if not more before I post anything. Now I’ve been awarded vExpert 2010 it’s even more pressure. Such visibility forces me to work harder and longer on my articles which in turn is not a bad thing at all, it makes the posts more relevant and more interesting I hope.
And don’t forget that for many of the bloggers, English is not our first language!
Passion, what else?
Cheers,
Didier -
Scott,
I feel the trend is A Good Thing, overall. It means more people are blogging about virtualization! There are always going to be negative sides to the growth. For example:
Some people will steal popular content to capitalize on it
Some people will start their own blogs spewing FUD
Some people will start their own blogs with questionable motivationsThe fact is the passionate ones will differentiate themselves and end up creating the content that matters.
-AH
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Hmm… When I first read this I was going to have a sarcastic response, but I am working on not saying things I shouldn’t, especially on the interwebs. Mainly because I am going to run for President some day. More on this in a second.
I tweet/blog because I really like to share knowledge, I believe trying to articulate what I know for others is the best way for me to sort out all the stuff I do everyday. With that said in interest of full disclosure I am going to reveal my master plan before I started my blog in 2008.
1. Start VMware themed blog to share what I learn (check)
2. Get it linked by the Planet V12N (check, most of the time)
3. Get @scottlowe to follow me on twitter (still working on it)
4. Get invited to vExpert (check, which is awesome since I didn’t know it existed in 2008)
5. Become CTO of VMware (Steve Herrod will retire someday eh?)
6. Become a vDiva and be vFamous
7. Run for President.I hope no one thinks less of me, I really enjoy what I do.
For reals, don’t you all think you take this WAAAAY too seriously?
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Hey Scott,
Wanted to get a clear thought around this, 140 char can’t convey
a real thought out conversation
The idea: “If you’re passionate, Share” SPOT ON.
The comment: “The trend I’m seeing is people starting blogs just to get attention in the industry.” sits uneasy with me. People do what works. And as Duncan points out, even tounge in cheek “90% of the vmware bloggers are at EMC” http://twitter.com/DuncanYB/statuses/15849358837 has some ring of truth to it.
The truth is, blogging pure quality, the kind of quality companies pay to write, gets you noticed.
I’d hate for even one new guy on the scene, who respects you, to see this and even have to stop and think “is this how I’m going to be perceived”.
Shoot, I’ve been “blogging” (not quality mind you
) for years and I never once stopped to think how it would be perceived until today, cause it was my PERSONAL blog. I suppose it’s nothing new, people always judge other people in every aspect of our lives. In this case, I’d just let the quality filter out the dastardly motives.
Anywho, expanded thoughts on the matter here: http://www.conrey.org/?p=931
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One reason for starting a blog is that people can’t stop themselves. It takes time out of their life that they probably can’t afford. In the corporate environment, it can bring attention that may not always be desired when you post something that may stray too far from the corporate line.
Even if there is no recognition from outside organizations, that is not the reason I blog, as stated by others its passion for what I post and at least the perception of sharing my perspective with others. I’ve posted for over 5 years and its just something that comes naturally now. -
I agree with you Scott you have to be blogging for the right reasons, I started blogging as a point of reference for me and to give something back to the community. I think the people that are blogging for the wrong reasons e.g to be hired and noticed and don’t have the underlying pasion or willingness to share will soon realise how difficult it is to keep content flowing and give up.
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Scott,
Great blog post – as another person who is passionate about technology, I enjoy checking your blogs and other respected blogs to continually increase my knowledge and hopefully avoid some future headaches…
Thanks -
Scott,
I can’t totally agree with you on *why* to blog. I think getting attention is always a driving force. If no one read your blog would you still put this much effort into it? I do agree most of the bloggers that have passion for the technology do have great blogs.To me I dont care why a person blogs as long as they are providing good info then who cares if they just want attention.
Keep up the great work your passion for technology really shows in your writing and is much appreciated.
Thanks -
I’m an active blogger for something else I’m passionate about and I think that when someone starts out with the wrong intent that they will notice 2 things very quickly.
1. It takes a lot of WORK.
2. It takes time to earn that “rep”.I think that most people who are doing it for the wrong reasons will come to realize that it’s a lot of work compared to just your normal job and unless they are really passionate about what they are doing that it will quickly lose it’s luster and fall by the wayside. In essence, I believe it’s self policing after the 9 to 12 month mark.
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Yeah I disagree….I could care less why there writing. I just want to read factual information for solutions or what is going on in the industry….Im pretty sure not all bloggers starting up with be either a) passionate b) wrong reasons….Im sure there is a grey area.
By the way I enjoy reading this blog for factual information not opinions…Just being honest.
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lol’ing at your update.
Got bombed with complaints by the oh-so-elite-web3.0-blogospheretards?
Seriously, wankers like that are the reason why many blogs (and websites in general) deteriorated in quality significantly over the past years.
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I am late to this thread but I say amen brother. I started blogging because I had stuff to say, my blogging has dropped off because I can’t talk about what I am doing/thinking about. I could just make stuff up but why? I have always found, like others, that my blog become a diary of my thoughts. We all like to be recognised but its a lot of effort for really very little return.
Rodos
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Trackback from Jelle Kalf on Tuesday, June 29, 2010 at 12:04 pm
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Scott,
Thanks for the post. I just started blogging and I understand what you mean about blogging for attention or to promote yourself for the next award. I started blogging because 6 months ago I was introduced to a piece of software that blew my mind, that being VMware of course. I’m learning something new everyday, and I will admit that I want a lot of traffic, not for anything more than trying to gain more perspective and further my knowledge base leveraged off of the people who visit the site and leave posts or replies. I can see where you are coming from though.-gregwstuart
vdestination.com



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