What is up with this? In case you’ve been hiding under a rock—or, like me, have been on the road all day with no Internet access—VMware issued a press release today announcing the removal of Diane Greene as President and CEO of VMware, to be replaced by a former Microsoft executive, Paul Maritz. Where in the world did this come from?
I think that everyone knew that VMware’s meteoric revenues simply would not and could not continue as they had. Too many competitors, including Microsoft, were nipping at their heels. I’ve been saying for months that VMware needed to be diligent and continue to innovate, to keep the focus off the virtualization engine itself and keep the focus on the tangible business benefits of using virtualization. This means that VMware needs to continue to deliver game-changing technologies like live migration (VMotion), DRS, VMware HA, and Storage VMotion. As soon as customers see that other vendors are delivering “good enough” virtualization engines, VMware will begin to lose its luster. Is that what happened here, and Greene became the “fall guy”?
This site in the UK indicated that VMware had issued a fiscal 2008 shortfall, but I’ve been unable to locate that information, aside from this WSJ article that briefly mentions VMware lowering their revenue forecast. The same article also links to this Fortune article that indicates that Greene’s contract ended this month (I didn’t see that information in the linked article). Perhaps, as that article suggests it’s simply a failure to renew a contract. Whatever the reason, it’s a new era at VMware starting today.
We may never know the real reasons or motivations behind the move. The real question, in my mind, is what’s next? The relationship between EMC and VMware has always been an “arms length” relationship. Does the appointment of Paul Maritz, a former Microsoft executive and previously the director of EMC’s cloud computing business unit, signal a change in that relationship? Despite the rumors of EMC spinning out VMware, or the rumors of Intel buying VMware, there are others that think this signals the start of a new relationship:
But he agreed that a spin-off of the remaining VMware shares now looks less likely, since EMC has “essentially inserted one of its own as CEO.”
In addition, rumors from the field of EMC sales reps more closely aligning themselves with their VMware counterparts, and in some cases even inviting themselves onto VMware sales calls in an effort to pitch storage wares seem to indicate a new level of interaction (and perhaps integration?) between VMware and EMC. This move, led by Joe Tucci, also seems to indicate that the “arms length” relationship between VMware and EMC is now over. Is VMware’s autonomy now over? To borrow a line typically reserved for Microsoft, resistance is futile.
UPDATE: As expected, coverage of this is everywhere. Of the various articles covering this, I enjoyed this one the most. And I really have to agree—why in the world would you rattle the entire company by firing its CEO, possibly placing yourself in the position of losing its Chief Scientist (Mendel Rosenblum, who is Diane’s husband), right at the worst possible time? Microsoft is finally ready to compete with VMware. Why now? From where I’m sitting as an ordinary guy who knows absolutely nothing about running multibillion dollar companies, I have to say I think this was a boneheaded move.
Tags: Virtualization, VMware


14 comments
Comments feed for this article
Trackback link
http://blog.scottlowe.org/2008/07/08/greene-is-out-whats-next/trackback/
Tuesday, July 8, 2008 at 8:55 pm
Dean
Don’t sell Maritz short. He was one of Microsoft’s best, they may be in a different position today if he had stayed. The risk to VMWare is that they lose Rosenblum and some of the engineering prowess. but Maritz probably still has an axe to grind with Microsoft and is an excellent choice to lead the company forward.
Tuesday, July 8, 2008 at 9:50 pm
slowe
Dean,
Oh, I agree that if VMware’s CEO *had* to be replaced, EMC could certainly do far, far worse than Paul Maritz. My comments are really more directed at the timing–why now? Why change leadership during such a critical time? I share your concern regarding Mendel and other top talent; it just seems like EMC has put itself in the very position that you’re describing where VMware’s engineering prowess is at risk.
Wednesday, July 9, 2008 at 12:03 am
Chad Sakac
Scott - I did a post on this, check it out, and if you think it’s useful for the dialog, link away.
Timing on these things is always tricky. The VMware board surely has visibility that suggested that a change was needed
If not now - then when? If they didn’t like the direction on a given issue (perhaps the competitive strategy), delaying what is inevitably a difficult move only delays - and perhaps puts them in a more difficult situation later.
What’s most important is that the innovation and development continue - and that’s up to all the people at VMware - like any great company, it’s not about one or two people when you get to be a certain size, it’s about the “corpus” of the corporation.
Still - every corpus has hearts and brains - critical organs. I’m not minimizing the huge impact this may have.
Wednesday, July 9, 2008 at 1:42 am
slowe
Chad,
Thanks for the comment, and for your post.
(Readers, Chad’s post can be found at http://virtualgeek.typepad.com/virtual_geek/2008/07/well-thats-inte.html in the event you’re interested.)
My two greatest concerns are:
1. That the best of the VMware “corpus” doesn’t get spooked by Diane’s departure (however necessary it may be for the future of VMware’s growth) and decide that it’s time for them to leave as well.
2. That EMC doesn’t attempt to integrate or align VMware anymore than is absolutely necessary, lest it run the risk of killing vital industry relationships. I hope your comment about “This doesn’t change VMware’s independence or EMC’s partnering model with VMware one iota” is accurate. I’m seeing some concerning trends in certain regions that indicate otherwise, but it’s also possible that this is rogue activity and not an indication of corporately endorsed behavior.
Again, thanks for your comment. Interesting times lie ahead.
Wednesday, July 9, 2008 at 8:32 am
BXP
If this is a critical time for VMware, then why not change leadership now? Sure, it looks a little chaotic and there will be some negative fallout. However, VMware can’t afford to be uncertain about its leadership in these highly competitive times. If EMC and the rest of the board had questions about whether Greene was the right person to lead the company, then it might have been wise to replace her before the going gets even tougher.
Wednesday, July 9, 2008 at 9:52 am
slowe
BXP,
If the VMware Board of Directors was so concerned about Greene’s ability to lead the organization, why wait until now? Why not take action sooner?
Wednesday, July 9, 2008 at 3:01 pm
blizxt
If it was a financial decision, i.e. 2nd quarter shortfall, the firing has caused the stock to drop 25% which I think is more than what the shortfall will be.
Also, I agree with you that the big risk now is losing Mendel Rosenblum, who I think VMware needs to hold onto. I am not sure about the people you deal with at VMware, but the ones I talk to are not happy and have not been happy for awhile now.
This just seems like a really dumb move and one that takes Microsoft’s toehold entry into the virtualization market and turns it into a foothold (one that MS would eventually have anyway, but way to speed it up).
Wednesday, July 9, 2008 at 4:46 pm
Chad Sakac
For what it’s worth - and this is the honest truth - I’ve asked it several times from the exec teams - and it has been 100% confirmed - this doesn’t change the arms-length partnering EMC/VMware model - one iota.
As an EMCer, I hate when EMC folks imply anything more than “we think we’re the right choice for VMware infrastructure on our own merits, and here they are…”.
Customers - if an EMC person implies ownership - just ask them to sell you a license - that will put a stop to that, since it immediately exposes that they can’t
Now, Scott - as far as EMC and VMware partnering up in the field, man, I think that’s great - where we can help them, and they can help us - and most importantly we can help the customer together, that’s not evil - that’s good business sense and goodness for the customer. Arms length = EMC, HP, HDS, IBM, Dell, etc are treated equally, not that EMC and VMware can’t partner.
In fact, as we train our folks (up to 300 VCPs on staff and rising) - to some degree this is natural (and something I would want to foster). That’s free open market competition.
Now, if there’s something bad going on - man tell me, and I’ll do my best to put a stop to it.
Wednesday, July 9, 2008 at 4:57 pm
slowe
Chad,
As long as all partners are treated equally, then I agree with you completely–let each partner’s products stand or fall on its own merits. EMC has every right to partner with VMware in the same way that HP, HDS, NetApp, IBM, and Dell do.
What’s not OK is EMC reps inviting themselves uninvited on a VMware sales call simply by nature of the EMC/VMware business relationship.
I’m glad to hear that the word from the top is that things will continue in the same fashion as they have been in the past, at least in that regard.
Thanks for letting me know.
Wednesday, July 9, 2008 at 5:11 pm
William Bishop
Additional data
http://www.virtualization.info/
Wednesday, July 9, 2008 at 5:15 pm
William Bishop
I didn’t put enough emphasis on the prior entry. There are internal emails from tucci and maritz at the site, along with a lot more info than I’ve seen anywhere else.
Wednesday, July 9, 2008 at 6:38 pm
slowe
William,
Yeah, I read Alessandro’s report. There may be some within VMware that share this particular person’s views, but I am firmly convinced that there are others within the organization that do not share those views. While I personally feel that now was a bad time to release Diane Greene from her position–if they were so concerned I would have done it earlier, if at all possible–I also hope that level heads will prevail and VMware will continue to innovate and deliver.
Wednesday, July 9, 2008 at 7:26 pm
William Bishop
Of all the people I know at Vmware and EMC, not many are happy to see here leave(even the emc’ers).
After all, it’s like Michael Dell, Steve Jobs, etc….They all have one thing in common. They built up a company, then made the mistake of giving power to a board, who turned around and ditched them.
Unfortunately, within a couple years, all of those companies were plummeting. I hope this is not the case, but what has tucci brought to the table? It was a husband and wife combo that built it, nurtured it, and directed it. It wasn’t a paper pusher from EMC or from Microsoft. Can you imagine how bad a pile we’d be in if M’soft or EMC either one had been calling the shots? EMC can’t step right most of the time, and Microsoft…well, that one doesn’t even need qualification.
Thursday, July 10, 2008 at 8:59 am
BXP
Hey Scott,
Why not release her earlier? Well, that assumes that the board was planning this for a while. Maybe the change came a little more rapidly than we think. Or, maybe they wanted to be thorough in their hunt for a replacement or were waiting to see if the numbers would improve. Perhaps they struggled with the possible loss of the Chief Scientist or whether it was the right time to change corporate culture.
It’s always a little sad to see a founder get the boot, but it happens all the time. It’s the risk a founder takes when agreeing to an acquisition or taking the company public. You can’t have your cake and eat it to. You can’t want all the benefits of an acquisition or an IPO without giving up anything. And what you give up is control. In the private world, the owner is the final answer. But once you go public, the CEO has bosses: the board and the shareholders. Greene knew this.
Sometimes founders are so close to the company that they can’t see it for more than what they know it as. Sometimes it takes a fresh set of eyes to envision something bigger and to take the company beyond its current boundaries.
As for the email on virtualization.info, I don’t know…some of it seems fabricated. I would find it ironic if VMware engineers are so “pro-FOSS” when VMware products are the most expensive in the game.